Among those who say they will do their own vehicle repairs in 2011:

Where would you go to learn how to do repairs on your vehicle?

Friend/Family 57%
Vehicle Repair Manual 46%
Mechanic 42%
Internet (including online video and social networks) 42%
Store Personnel 16%

SOURCE: The NPD Group/2011 Aftermarket Consumer Outlook Study

“The new reality is that consumers are keeping their cars longer, and those cars will need repairs and maintenance,” said David Portalatin, industry analyst for NPD’s aftermarket unit. “For companies providing professional repair and maintenance work, this presents a strong growth opportunity. For companies seeking ways to assist consumers and promote DIY activity, the Internet will be an important tool in 2011.”